For this project, I was given a list of made-up brands to chose from and design a brand identity for. This brand identity includes a logo, website, social posts, packaging, and additional mockups. The made-up brand I chose was Zucko, a zucchini cooking oil brand.

My vision for Zucko was a company that values clean and honest ingredients, targeting its audience toward health-conscious individuals. I also envisioned Zucko as a small business that grows their zucchinis on their farmstead and delivers their cooking oil to grocery stores.

Zucko is a lively, enthusiastic brand that you can rely on as your go-to healthy cooking oil alternative.